HOW IT ALL BEGAN
It started with tinned fish.
BRŪ GROWLER BAR ORIGINS
Jill was on a flight home from Buffalo and was enjoying a leisurely flight sans children and husband. While reading the in-flight magazine, she saw the most beautiful photo of a Belgian snifter filled with amber beer and a alluring plate of rainbow-hued appetizers, including the aforementioned tinned fish. Perhaps she was just overly hungry, but she ripped the page out of the magazine (sorry, American Airlines), got home and shoved it into Christian’s face saying,
“We’re going to open a bar. THIS bar.”
Then she grabbed a sheet of grocery list paper from her fridge, drew a circle and wrote “BRŪ” in the center. “This is what we’re going to call it.”
Christian was both shocked and thrilled. He had always wanted to open a craft beer bar in his local neighborhood. Christian watched intently as the number of Florida breweries skyrocketed. And when the growler laws were changed in the summer of 2015 and 64oz fills became legal, he knew that the growing Florida’s growler culture was going to be part of the bar. Prior to this breakthru (or breakbrū), the consistency and security of a corporate job always kept the idea as a far-off dream.
But now with both Jill and Christian fully committed, they charged full speed ahead into writing their business plan — and trying tinned fish. Then it hit them…
“Tinned fish are disgusting. Just beer it is!”
The rest of the ideas and concepts for BRŪ flowed organically from their cerebrums like a fine pilsner from the tap.
It’s been over two years since the business plan was born, and BRŪ has changed very little from its initial mission: to bring the best of Florida’s craft beer to northwest Tampa and to support Florida breweries to build their brands, and get their brews into the hands of craft beer fans. It’s Jill and Christian’s way to give back to the local community, help the Florida economy, and drink a whole lotta beer in the process!
Just not with tinned fish. Tinned fish are gross.
Christian and Jill realize that Florida craft beers hold the key to immortality and cheers to 50 years of business. Jill truly enjoys her first hoppy beer.
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